The history of the media: The 3 revolutions

So my research has lead me to this which at first I only had Gutenberg’s printing press in mind and totally did not see past or in this case the past where it all truly begun.

The First Revolution

Traditional media or as Wikipedia(2015) state “The Old Media or Legacy Media’ are traditional means of communication and information distribution that have existed since before the arrival of the Internet. Examples of traditional media in the first revolution are  and printed publications such as newspapers, magazines, books and flyers. Only by the second revolution we have the radio and television introduced as a new medium of media.

Before all this could even happen we ought to thank our ancestors who started the First media revolution by illustrating on the walls of caves to convey messages to one another. An example would be the 16,000 years old painting in a cave located in Lascaux, France. Not forgetting the Egyptians with their hieroglyph and of course the Chinese with their first dated printed book ‘Diamond Sutra’ in 868AD. People back then just use media just to commute simple messages within their small communities.


lascauxmain.jpgPaintings on the wall of a cave at Lascaux, France.

Gutenberg’s Bible from around 1450 AD was known as the world’s oldest printed book by many Westerners believe . The Diamond Sutra on the other hand was printed 600 years earlier remained hidden in Buddhist monk’s cave in Dun Huang , Gansu Province, China for many centuries(Christopher ,2012).

More on the Diamond Sutra for further reading can be found here at


A page of the Diamond Sutra, the World’s earliest printed books



In the middle ages, Mr Johannes Gutenberg introduced the printing press around 1440 and started the printing revolution. The invention of the printing press helped tremendously in providing the world the first forms of mass communication and production, by enabling the publication on a scale much larger than was previously possible(Bellis,2016). Thanks to progress and science during the industrial era, the printing press from the middle ages got a make over with the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas.

All this sums up to the final phase of the first media revolution and onto the second media revolution which is the introduction of the newspaper, developed from about 1612 by the British in London, with the first example in English in 1620 but they took until the 19th century to reach a mass-audience directly. The Times newspaper was the first ever newspaper that was widely introduced to communicate with the public while being able to carry more messages, information and contents.




The early versions of Times newspaper. Britians first mass printed medium.

Video explaining the first media revolution by Me the Media,2008.

Reference list

 Wikipedia, 2016. Johannes Gutenberg . [ONLINE] Available at:

Mary Bellis, 2016. Johannes Gutenberg and the Printing Press [ONLINE] Available at %5BAccessed 14 January 2016].

History, 2016. The Printing Press Video [ONLINE VIDEO] Available at: [Accessed 14 January 2016].

Wikipedia, 2016. History of communication  [ONLINE] Available at: [Accessed 14 January 2016].

Me the Media, 2008. Me The Media – First Media Revolution – YouTube. [ONLINE VIDEO] Available at: [Accessed 14 January 2016].


The history of the media: The 3 revolutions

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