Designers in the design industry have been playing a huge part in war efforts for a long time and will continue to do so for as long as there is a war. The industry is a creative agency dedicated to building military group’s brand identities that tells the story they want to portray them, helping establish a strong visual representation through creative direction of messaging and carefully crafted design with a wide variety of primary sources on recruitment, training, morale, public opinion, censorship and the development of different forms of propaganda.
Designers are bigger than they think they are and are the game changer to any campaign that acquires us. Whether we are self-employed, working freelance or employed within a business, it is possible to say that all designers are soldiers working in a special division where our skills in visual communication and advertising are our weapons against the nation’s rivals and reaching out to our own people. Instead of brandishing a weapon or body armour like how every soldier is portrayed, we have then pen and storyboards. Winning the hearts and minds of the people while destroying the enemies.
Competition against rival groups design industry will occur no doubt as the enemies will have their own team of designers but it all comes down to the execution of the project and the technical knowledge, teamwork abilities and artistic skills that are developed and honed over the course of time and in our education syllabus of the designer and the team which will determine the final outcome of a success. Thus why designers should strive to be the best in their field and adapt to the ever demanding requests of the society we live in today.