In the Graphic Design Industry there’s more to offer than just producing visually pleasing visuals for advertising or marketing purpose. When a company wants to standout and have a re branding, the industry can help them by establishing a strong visual representation through creative direction of messaging and carefully crafted design.
The industry can be broken down into 2 major fields which are graphic and communication design.
Graphic design is the art or process of visual communication that combines text and graphics to convey an effective message to a particular group of target audience. It is also a collaborative process between a client and a designer. It is linked in conveying messages, So it is part of communication design too. Composition is one of the most important features in graphic design, especially when blending the colours together and using pre-existing materials or different elements. The message behind it should be simple, clear and precised for people to comprehend.
Logos, magazines, advertisements, product packaging and web design are some of the common items which use graphic design.
Communication design is a mixed discipline between design and information-development. It involves how the media communicate with people by inventing new media means to guarantee the message reaches the target audience. Communication design seeks to draw attention, create desires and encourage the people to respond to messages, with a vision to make a favourable impact to the targeted body, which can be either be brand-building, moving sales, or for humanitarian purposes. The process includes strategic business thinking, utilizing market research, creativity, and problem-solving.